https://site.tiagopinto.es Tiago Pinto - Executive Creative Director Mon, 17 Aug 2026 11:48:17 +0000 https://site.tiagopinto.es en https://site.tiagopinto.es/Gang-Zaradniakow Mon, 17 Aug 2026 11:48:17 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Gang-Zaradniakow <img width="2946" height="1344" width_o="2946" height_o="1344" data-src="https://freight.cargo.site/t/original/i/2012926268fdff6ba966f5d477cbee7bf4835b8c69c17c9670c72b8337a9c711/GrangLogo.gif" data-mid="251585219" border="0" src="https://freight.cargo.site/w/1000/i/2012926268fdff6ba966f5d477cbee7bf4835b8c69c17c9670c72b8337a9c711/GrangLogo.gif" /> Let the kids be kids and discover the joy of being resourceful with the new Gang!&nbsp;Challenge: Biedronka’s Gang action has become a true pop-culture item in Poland, but with great successes come the great responsibility of making yet a better gang than the previous (10)!Idea: In a day and age of digitalization and increased concern about kids’ screen time, this was the inspiration for making a Gang that will show how great fun it is to learn and take (offline) basic matters on their own hands. Teaser Campaign Launch <img width="2766" height="1398" width_o="2766" height_o="1398" data-src="https://freight.cargo.site/t/original/i/9c8482fed66afe563c20a4fd6e0e8ac619566caa532b6410902a5d1a8c0a3925/Screenshot-2026-08-24-at-21.56.42.png" data-mid="251538130" border="0" src="https://freight.cargo.site/w/1000/i/9c8482fed66afe563c20a4fd6e0e8ac619566caa532b6410902a5d1a8c0a3925/Screenshot-2026-08-24-at-21.56.42.png" />Campaign Episodes Supporting Media<img width="5712" height="2314" width_o="5712" height_o="2314" data-src="https://freight.cargo.site/t/original/i/5a40b2a137b0f56178b86a23117ff02fd3a2f85f417ee9977cf3865b0aaab1a6/StoreWindows.jpg" data-mid="251678548" border="0" src="https://freight.cargo.site/w/1000/i/5a40b2a137b0f56178b86a23117ff02fd3a2f85f417ee9977cf3865b0aaab1a6/StoreWindows.jpg" /> <img width="5546" height="2639" width_o="5546" height_o="2639" data-src="https://freight.cargo.site/t/original/i/9073ecf2e84727299f53a50bef9cb604579b682969a30c137055a4bba51e023e/IMG_2352.jpg" data-mid="251702611" border="0" src="https://freight.cargo.site/w/1000/i/9073ecf2e84727299f53a50bef9cb604579b682969a30c137055a4bba51e023e/IMG_2352.jpg" /> <img width="3000" height="2037" width_o="3000" height_o="2037" data-src="https://freight.cargo.site/t/original/i/f1501c6ba85c7b14ef403f4774182f3f57beaf52bd1d64e5034366bb95ec0710/Front-BackCarrier.jpg" data-mid="251583598" border="0" src="https://freight.cargo.site/w/1000/i/f1501c6ba85c7b14ef403f4774182f3f57beaf52bd1d64e5034366bb95ec0710/Front-BackCarrier.jpg" /> <img width="5712" height="3888" width_o="5712" height_o="3888" data-src="https://freight.cargo.site/t/original/i/18687974cbaaa6dfad35ff54fd6c4767cda4eda5a8c44d3d29fbd870091c67de/OpenCarrier.jpg" data-mid="251583599" border="0" src="https://freight.cargo.site/w/1000/i/18687974cbaaa6dfad35ff54fd6c4767cda4eda5a8c44d3d29fbd870091c67de/OpenCarrier.jpg" /> <img width="2058" height="1387" width_o="2058" height_o="1387" data-src="https://freight.cargo.site/t/original/i/6d9140f7afcaa1d65960509d8271b28a54301eaea6de9a823b3befa4a6fbc84a/WebsiteGang2.gif" data-mid="251540014" border="0" src="https://freight.cargo.site/w/1000/i/6d9140f7afcaa1d65960509d8271b28a54301eaea6de9a823b3befa4a6fbc84a/WebsiteGang2.gif" /> Characters <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ed15ad176e405ab55646806caeec46c1776b42b75ea82d787cb8a64c11015264/PILKA_PAULA_optimized.gif" data-mid="251538176" border="0" src="https://freight.cargo.site/w/1000/i/ed15ad176e405ab55646806caeec46c1776b42b75ea82d787cb8a64c11015264/PILKA_PAULA_optimized.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fb88848c27386a0358563bd89e68eac7eea1355fee32f0acd8b6157657c92687/MLOTEK_MILO_optimized.gif" data-mid="251538191" border="0" 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data-src="https://freight.cargo.site/t/original/i/ce6570476a4a96f24c3236055503f26ab78147952ec4ba312af6180b5624099f/SZMINKA_SABINKA_optimized.gif" data-mid="251538180" border="0" src="https://freight.cargo.site/w/1000/i/ce6570476a4a96f24c3236055503f26ab78147952ec4ba312af6180b5624099f/SZMINKA_SABINKA_optimized.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3ab7b515559968f8a7919f2ddde3cf22b38b8220dfe7b3c014b8b9efbe469b23/KOSTKA_KLARA_optimized.gif" data-mid="251538190" border="0" src="https://freight.cargo.site/w/1000/i/3ab7b515559968f8a7919f2ddde3cf22b38b8220dfe7b3c014b8b9efbe469b23/KOSTKA_KLARA_optimized.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/738af6a7cdfe447226360e7797c8c1d321d54e712b782c23ad9fd2198b613654/KLAPEK_KLEMENS_optimized.gif" data-mid="251538183" border="0" 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data-src="https://freight.cargo.site/t/original/i/56d7fd5c985d686d9693cf52c5c99710711b765cb66854b39a0642e0623c7b53/SMOCZY_OWOC_STAS_optimized.gif" data-mid="251538177" border="0" src="https://freight.cargo.site/w/1000/i/56d7fd5c985d686d9693cf52c5c99710711b765cb66854b39a0642e0623c7b53/SMOCZY_OWOC_STAS_optimized.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/385093b07f000fae852f5dafada4198d05ac9e66679323d1bfbae702cedc0e77/PATLENIA_PATI_optimized.gif" data-mid="251538193" border="0" src="https://freight.cargo.site/w/1000/i/385093b07f000fae852f5dafada4198d05ac9e66679323d1bfbae702cedc0e77/PATLENIA_PATI_optimized.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/52c70c570e7589af123d7d69ff59a1188d16613acc402592977ea78b8d2b1dee/HERBATKA_HANIA.gif" data-mid="251538196" border="0" src="https://freight.cargo.site/w/1000/i/52c70c570e7589af123d7d69ff59a1188d16613acc402592977ea78b8d2b1dee/HERBATKA_HANIA.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9668dee6ab1585052bdc1054126661278ae9401e769e1c29afcb8d9f68407608/TOSTER_TEODOR_optimized.gif" data-mid="251538181" border="0" src="https://freight.cargo.site/w/1000/i/9668dee6ab1585052bdc1054126661278ae9401e769e1c29afcb8d9f68407608/TOSTER_TEODOR_optimized.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bf4661d14e1b45c224a17413aa9f4f8d95bfee18f1c046f94ce6ff3885e41b5d/KANAPKA_KRYSIA.gif" data-mid="251538182" border="0" src="https://freight.cargo.site/w/1000/i/bf4661d14e1b45c224a17413aa9f4f8d95bfee18f1c046f94ce6ff3885e41b5d/KANAPKA_KRYSIA.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/20650b8955be86464abb5f2c26dfa01f87505d730575d5ff957f653fd4fb0b21/PERNICZEK_PRZEMO_2_optimized.gif" data-mid="251538174" border="0" src="https://freight.cargo.site/w/1000/i/20650b8955be86464abb5f2c26dfa01f87505d730575d5ff957f653fd4fb0b21/PERNICZEK_PRZEMO_2_optimized.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/986f918e4716d241663318a44f2d0a1dd2a62c97ed384de7f3077241e5593976/SUSZARKA_SONIA_3_optimized.gif" data-mid="251538178" border="0" src="https://freight.cargo.site/w/1000/i/986f918e4716d241663318a44f2d0a1dd2a62c97ed384de7f3077241e5593976/SUSZARKA_SONIA_3_optimized.gif" /> Role: Creative Direction; Concept Development &amp; Art Direction Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Marletto-Brand-Platform-2020-2025 Fri, 07 Aug 2026 21:36:20 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Marletto-Brand-Platform-2020-2025 <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/ee95ba43407d3ae7e25c7f3a7aacb03e446859a8a8573dc3c6447daf3f8bb928/Marlettolandscape.jpg" data-mid="251072612" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ee95ba43407d3ae7e25c7f3a7aacb03e446859a8a8573dc3c6447daf3f8bb928/Marlettolandscape.jpg" /> A NEW WORLD OF TASTECountries of indulgent chocolate, creamy landscapes and colourful playgrounds. Many shapes and colors and always tasty - that’s how we see Marletto’s World.&nbsp;Challenge:To launch a quality brand of Ice Creams, to compete in the mainstream-premium fringe of the market. Complete comms &amp; visual platform to distinguish Marletto from competition. Idea:With a immense variety of products, we could call Marletto a world on it’s own. Family packs of different sizes, vegan ice cream, sorbets on a stick, cones, popsicles of various shapes and flavous and so on and so forth. We assumed each category was a country, and the total sum of the parts was an ever evolving tasty world that we invite everyone to discover. 2020 - The Launch of The World of Taste! &nbsp; <img width="3500" height="1738" width_o="3500" height_o="1738" data-src="https://freight.cargo.site/t/original/i/c86da2969bc6f770b39f5d9c100f638b16fa058ba4a481cc6ca719d638034bfa/Marletto-ChocolateCanyon_KV.jpg" data-mid="251072614" border="0" src="https://freight.cargo.site/w/1000/i/c86da2969bc6f770b39f5d9c100f638b16fa058ba4a481cc6ca719d638034bfa/Marletto-ChocolateCanyon_KV.jpg" /> <img width="1169" height="1654" width_o="1169" height_o="1654" data-src="https://freight.cargo.site/t/original/i/f6b29cfc0bd434d7d2934952d595aa1c201d0c3afb848534a0f6515ed3b8baa6/Marletto-FamilyProduct.jpg" data-mid="251072615" border="0" src="https://freight.cargo.site/w/1000/i/f6b29cfc0bd434d7d2934952d595aa1c201d0c3afb848534a0f6515ed3b8baa6/Marletto-FamilyProduct.jpg" /> <img width="1169" height="1654" width_o="1169" height_o="1654" data-src="https://freight.cargo.site/t/original/i/7f628737573fb364c87bfda455ffd1b905bdc14e0478e517dbaaea6ade47f47e/Impulse2-NEWPACKSMOKE.jpg" data-mid="251072619" border="0" src="https://freight.cargo.site/w/1000/i/7f628737573fb364c87bfda455ffd1b905bdc14e0478e517dbaaea6ade47f47e/Impulse2-NEWPACKSMOKE.jpg" /> <img width="1169" height="1654" width_o="1169" height_o="1654" data-src="https://freight.cargo.site/t/original/i/2564f88d8ce9ba4d849037122e7575553e150b51d6f502fe5e489b47a97875b2/Kids2_NewPack.jpg" data-mid="251072618" border="0" src="https://freight.cargo.site/w/1000/i/2564f88d8ce9ba4d849037122e7575553e150b51d6f502fe5e489b47a97875b2/Kids2_NewPack.jpg" /> <img width="4000" height="1851" width_o="4000" height_o="1851" data-src="https://freight.cargo.site/t/original/i/1f7b2e51eeab077b315d1dd464a729a8b7b52e33826aeb3c90aadca834b4cb60/Marletto-CreamBeach_KV.jpg" data-mid="251072620" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/1f7b2e51eeab077b315d1dd464a729a8b7b52e33826aeb3c90aadca834b4cb60/Marletto-CreamBeach_KV.jpg" />&nbsp; &nbsp; &nbsp;<img width="3500" height="1752" width_o="3500" height_o="1752" data-src="https://freight.cargo.site/t/original/i/93bba7e9a47e8c92d0d37119e626486d9644139360dc31baed489b51574b8692/Marletto-Fruit_KV.jpg" data-mid="251072613" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/93bba7e9a47e8c92d0d37119e626486d9644139360dc31baed489b51574b8692/Marletto-Fruit_KV.jpg" /> 2021-2023 - Discovering more and more IceCreamScapes <img width="3362" height="3366" width_o="3362" height_o="3366" data-src="https://freight.cargo.site/t/original/i/f30b41e1046a8abda0ebe8f20c756cf56f16c9832a2e1328b17fb3b927258724/Marletto_weekly_rozki_.jpg" data-mid="251130592" border="0" src="https://freight.cargo.site/w/1000/i/f30b41e1046a8abda0ebe8f20c756cf56f16c9832a2e1328b17fb3b927258724/Marletto_weekly_rozki_.jpg" /> <img width="3362" height="3366" width_o="3362" height_o="3366" data-src="https://freight.cargo.site/t/original/i/f8867f5b9a42c258e61c79719c6b65d87d149606d5b10980af05c638eef21c73/Marletto_weekly-stick_v5_.jpg" data-mid="251130593" border="0" src="https://freight.cargo.site/w/1000/i/f8867f5b9a42c258e61c79719c6b65d87d149606d5b10980af05c638eef21c73/Marletto_weekly-stick_v5_.jpg" /> <img width="3811" height="3080" width_o="3811" height_o="3080" data-src="https://freight.cargo.site/t/original/i/c250f04d4f178ea47d776268f4fd6c0aee7f3a559c1f084bffb85eae9b680f40/Marletto_Coffee_lemon_weekly_Square.jpg" data-mid="251130594" border="0" src="https://freight.cargo.site/w/1000/i/c250f04d4f178ea47d776268f4fd6c0aee7f3a559c1f084bffb85eae9b680f40/Marletto_Coffee_lemon_weekly_Square.jpg" /> <img width="3362" height="3366" width_o="3362" height_o="3366" data-src="https://freight.cargo.site/t/original/i/4029dd8dfea0309db345d11e7ac3c463bd2f2e7d17fbe230925c8e97a22c8af9/Marletto_900-ml_weekly.jpg" data-mid="251130734" border="0" src="https://freight.cargo.site/w/1000/i/4029dd8dfea0309db345d11e7ac3c463bd2f2e7d17fbe230925c8e97a22c8af9/Marletto_900-ml_weekly.jpg" /> 2024 &amp; 2025 - Novelties in the world of taste! After a 4 year run platform on the world of taste is time to see the taste in action on people’s lives. There are Fairy Tales, Japanese Taste Trips and of course, flavours that will take you to the outer space.&nbsp; <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/788daa7e45bdb98c74234eb9bc32c66c52018db0f9b3285ac33849db5136cae6/MarlettoNovelties2024animation.gif" data-mid="251072627" border="0" src="https://freight.cargo.site/w/1000/i/788daa7e45bdb98c74234eb9bc32c66c52018db0f9b3285ac33849db5136cae6/MarlettoNovelties2024animation.gif" /> Role: Concept Development; Creative Direction &amp; Art Direction Lürzer's Archive 200 Best Digital Artists/Illustrators Worldwide 21/22 Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Do-Biedronki-Ide-Platform Fri, 03 Mar 2023 17:39:10 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Do-Biedronki-Ide-Platform <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/57b175ca7a41ea9911f3ede2123f89dd767a574712332e9eb4f22cb227d55ef1/Ide.gif" data-mid="170999119" border="0" src="https://freight.cargo.site/w/1000/i/57b175ca7a41ea9911f3ede2123f89dd767a574712332e9eb4f22cb227d55ef1/Ide.gif" /> Every reason is great to go to Biedronka! Millions of Poles choose Biedronka everyday as their place to go shopping. Each one of them have their own reasons, and guess what... All of their reasons are right! Challenge: In a ever-competitive market as food retail is, the challenge to make inquestionable that there are an immense number of reasons that make Biedronka the biggest and most chosen supermarket chain by the polish consumers was a mandatory for 2023. Idea:&nbsp; Sometimes idea lay on the very core of the challenge. It happened just that with this very idea. We appropriate the expression “I Go to Biedronka”, as the key word and trigger to the whole platform, and used consumer&nbsp; inputs to demonstrate the never-ending reasons that people have to go to Biedronka. So we let the customer voice wheater it is the great prices, the quality of the own-brands, proximity, the freshness of bread and fruits and veggies... well you got the point. Every reason is a great reason to go to Biedronka. Identity <img width="2080" height="1821" width_o="2080" height_o="1821" data-src="https://freight.cargo.site/t/original/i/04809a80525a6efb54c5ec4c1db9dde2d4d01dd516f408ef77ea46e12884d6f0/DNI_18_image_600x300.png" data-mid="174596265" border="0" src="https://freight.cargo.site/w/1000/i/04809a80525a6efb54c5ec4c1db9dde2d4d01dd516f408ef77ea46e12884d6f0/DNI_18_image_600x300.png" /> Case Film TVC (Launch)&nbsp; Print (Launch) <img width="3543" height="5315" width_o="3543" height_o="5315" data-src="https://freight.cargo.site/t/original/i/a8a2f277a81561234adfd8783bbd9bde8baeda2b5b318b657c42a293e8fd41e8/DBI_citylight-120x180_v52.jpg" data-mid="170995168" border="0" src="https://freight.cargo.site/w/1000/i/a8a2f277a81561234adfd8783bbd9bde8baeda2b5b318b657c42a293e8fd41e8/DBI_citylight-120x180_v52.jpg" /> <img width="3543" height="5315" width_o="3543" height_o="5315" data-src="https://freight.cargo.site/t/original/i/80863b356ef931d2dc2576fe1357944ef22ec3810cc23cf2c5393b83991cc431/DBI_citylight-120x180_v53.jpg" data-mid="170995165" border="0" src="https://freight.cargo.site/w/1000/i/80863b356ef931d2dc2576fe1357944ef22ec3810cc23cf2c5393b83991cc431/DBI_citylight-120x180_v53.jpg" /> <img width="3543" height="5315" width_o="3543" height_o="5315" data-src="https://freight.cargo.site/t/original/i/a6e560c3aa1569f7866139d2bd8c10f1ceafde87f91c6b24564161ba22ed5ee8/DBI_citylight-120x180_v54.jpg" data-mid="170995161" border="0" src="https://freight.cargo.site/w/1000/i/a6e560c3aa1569f7866139d2bd8c10f1ceafde87f91c6b24564161ba22ed5ee8/DBI_citylight-120x180_v54.jpg" /> <img width="3543" height="5315" width_o="3543" height_o="5315" data-src="https://freight.cargo.site/t/original/i/a380ba69dc5a148a7d633cdffa98e54f4556db12732d2d6af3a6db99beb7d3e2/DBI_citylight-120x180_v5.jpg" data-mid="170995170" border="0" src="https://freight.cargo.site/w/1000/i/a380ba69dc5a148a7d633cdffa98e54f4556db12732d2d6af3a6db99beb7d3e2/DBI_citylight-120x180_v5.jpg" /> <img width="2362" height="3543" width_o="2362" height_o="3543" data-src="https://freight.cargo.site/t/original/i/fa396abd28629f36d17cbc92670dabec621b22c57cfcaacd2c96605ad1b2e688/DBI_citylight-120x180_v55.jpg" data-mid="170995347" border="0" src="https://freight.cargo.site/w/1000/i/fa396abd28629f36d17cbc92670dabec621b22c57cfcaacd2c96605ad1b2e688/DBI_citylight-120x180_v55.jpg" /> Implementation (Launch) <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e541210f146dcdf2bc69c6406981ed9d7beb628177eb998de7d0d8283f487de9/FDAB6D5F-93D5-4B76-9A03-8F269EE6B0C6.jpeg" data-mid="174595350" border="0" src="https://freight.cargo.site/w/1000/i/e541210f146dcdf2bc69c6406981ed9d7beb628177eb998de7d0d8283f487de9/FDAB6D5F-93D5-4B76-9A03-8F269EE6B0C6.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/9017d5a36c7a70daac06d7c294c51c3744f6375003f8443b470de9a8f4e68c9c/7CDAB114-12EB-40FE-9269-A9584333A419.jpeg" data-mid="174595368" border="0" src="https://freight.cargo.site/w/1000/i/9017d5a36c7a70daac06d7c294c51c3744f6375003f8443b470de9a8f4e68c9c/7CDAB114-12EB-40FE-9269-A9584333A419.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/577c8b6376957b469463f6ee0a461d41ac73da8c6548de3721534b3436a06b4a/285218F4-0310-4946-BF0B-54345084E19F.jpeg" data-mid="174595407" border="0" src="https://freight.cargo.site/w/1000/i/577c8b6376957b469463f6ee0a461d41ac73da8c6548de3721534b3436a06b4a/285218F4-0310-4946-BF0B-54345084E19F.jpeg" /> <img width="3855" height="1492" width_o="3855" height_o="1492" data-src="https://freight.cargo.site/t/original/i/78b806a4674808bbd69844ca54e45a4b326c5e3608d157316db772faa178078f/IMG_7111.jpg" data-mid="170997387" border="0" src="https://freight.cargo.site/w/1000/i/78b806a4674808bbd69844ca54e45a4b326c5e3608d157316db772faa178078f/IMG_7111.jpg" /> TVC Xmas’23 2024 - We keep going&nbsp; The musical follow up&nbsp; TVC 60” Film 30” (Follow Up) The bag as a pop-culture accessory <img width="3712" height="4608" width_o="3712" height_o="4608" data-src="https://freight.cargo.site/t/original/i/4ec9b84d8bb7b85e28a945bcb1016236ca445ad9988bf18e2c3bcb6ed3e2a09a/Polish-woman--31-.png" data-mid="251780374" border="0" src="https://freight.cargo.site/w/1000/i/4ec9b84d8bb7b85e28a945bcb1016236ca445ad9988bf18e2c3bcb6ed3e2a09a/Polish-woman--31-.png" /> <img width="3712" height="4608" width_o="3712" height_o="4608" data-src="https://freight.cargo.site/t/original/i/6a2df9cdf94e49b8b85b08287148a0078079b1e338a8362168f5a3cee4ce1d53/Polish-woman--29-.png" data-mid="251780378" border="0" src="https://freight.cargo.site/w/1000/i/6a2df9cdf94e49b8b85b08287148a0078079b1e338a8362168f5a3cee4ce1d53/Polish-woman--29-.png" /> <img width="3712" height="4608" width_o="3712" height_o="4608" data-src="https://freight.cargo.site/t/original/i/664decccd41ed40ebd42e1a12d2e95facd0b93064d61fae7bd2ed0427289dcb5/Polish-man--27--2.png" data-mid="251780375" border="0" src="https://freight.cargo.site/w/1000/i/664decccd41ed40ebd42e1a12d2e95facd0b93064d61fae7bd2ed0427289dcb5/Polish-man--27--2.png" /> <img width="3712" height="4608" width_o="3712" height_o="4608" data-src="https://freight.cargo.site/t/original/i/d8ac9bd40d4db5b4cda4b52332b38e50dff1da7c8772b31fa539e1a774e8c947/Polish-woman--32--2.png" data-mid="251780377" border="0" src="https://freight.cargo.site/w/1000/i/d8ac9bd40d4db5b4cda4b52332b38e50dff1da7c8772b31fa539e1a774e8c947/Polish-woman--32--2.png" /> <img width="3712" height="4608" width_o="3712" height_o="4608" data-src="https://freight.cargo.site/t/original/i/d0b24abef6be4df9d9d7f592437fe200d3f92e3e579131e7f6fdabfb129f64d2/Polish-woman--27-.png" data-mid="251780379" border="0" src="https://freight.cargo.site/w/1000/i/d0b24abef6be4df9d9d7f592437fe200d3f92e3e579131e7f6fdabfb129f64d2/Polish-woman--27-.png" /> <img width="1856" height="2304" width_o="1856" height_o="2304" data-src="https://freight.cargo.site/t/original/i/8a802311ddca9db20d0512af97a6dc577748c562381fc23531dc9e0e03823a8f/Hand-Carried-Bag.png" data-mid="251780373" border="0" src="https://freight.cargo.site/w/1000/i/8a802311ddca9db20d0512af97a6dc577748c562381fc23531dc9e0e03823a8f/Hand-Carried-Bag.png" /> Role: Creative Direction; Concept Development &amp; Art Direction Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Forastero-Co Sat, 29 Apr 2023 21:34:31 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Forastero-Co <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/62d971b34be32013b7992415c7f70849bcbb471a5cc6260a0e41ac604860d20c/Forastero.gif" data-mid="177145806" border="0" src="https://freight.cargo.site/w/1000/i/62d971b34be32013b7992415c7f70849bcbb471a5cc6260a0e41ac604860d20c/Forastero.gif" /> The place for taste explorersForastero, by definitition, is a foreigner. A stranger. The one who is misplaced or out of it’s natural place. We rather think of them as travellers, someone who acquires knowledge from abroad, to then share when gets home. To summup, Forastero is the one who brings the world to you.Challenge:To conceptually build a brand, a store model, and a mojo for a from-scratch business of coffee, candy and chocolate in Poland. As a brand it needed to be familiar but recognizable, it couldn’t be too serious or based on heritage (as most of the already established bonboneries). It’s caracter of the bearer of novelties had to be present from the begining. <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/3ff656e86c7f200c15123cb8501851294e0d0d0402e49ef2d65bb7b114123f79/Transform-this-retail-2.png" data-mid="251127865" border="0" src="https://freight.cargo.site/w/1000/i/3ff656e86c7f200c15123cb8501851294e0d0d0402e49ef2d65bb7b114123f79/Transform-this-retail-2.png" /> The Store Concept The first-ever Forastero&amp;co store, needed to fully encompass the triple scenography that characterizes the brand: The Candy, The Coffee and The Chocolate categories. Our primary focus on this proposal to really capture within 1 store, the three distinct, yet connected, spaces. In order to fully explore the capacity of the branding system that we previously developed and make this store as rich from a visual and sensorial stand point. Relaxation (Coffee)Fun (Candy)Refinement (Chocolate) <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/d771c33eee7a126a30d13c14838443ccee4a935530b16fcf6c54c5cee6726ca8/Transform-this-retail-6.png" data-mid="251128167" border="0" src="https://freight.cargo.site/w/1000/i/d771c33eee7a126a30d13c14838443ccee4a935530b16fcf6c54c5cee6726ca8/Transform-this-retail-6.png" /> <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/800429a5e79edad85e3c8a1df583ca8077ecc5a177564591c183bd2daae4c3b7/Transform-this-retail-5.png" data-mid="251128495" border="0" src="https://freight.cargo.site/w/1000/i/800429a5e79edad85e3c8a1df583ca8077ecc5a177564591c183bd2daae4c3b7/Transform-this-retail-5.png" /> <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/1373d196303b4733cde9eca1a8cc3f373e5c8ab8933edae651d1f747e7b0b06c/Transform-this-retail-3.png" data-mid="251128227" border="0" src="https://freight.cargo.site/w/1000/i/1373d196303b4733cde9eca1a8cc3f373e5c8ab8933edae651d1f747e7b0b06c/Transform-this-retail-3.png" /> <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/7bcb92b725ec7a30808bcad97e37cc910cfab3ee5c1e347b7e15d4e1857fad10/Transform-this-retail.png" data-mid="251128224" border="0" src="https://freight.cargo.site/w/1000/i/7bcb92b725ec7a30808bcad97e37cc910cfab3ee5c1e347b7e15d4e1857fad10/Transform-this-retail.png" /> <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/294ca3ab4534795bac671ce34e35ae41b2605528b495048ec411ae5748f0cb69/Forastero-Merch1.jpg" data-mid="177149229" border="0" src="https://freight.cargo.site/w/1000/i/294ca3ab4534795bac671ce34e35ae41b2605528b495048ec411ae5748f0cb69/Forastero-Merch1.jpg" /> Brand Design <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/d0fdf6d7ca3d7bbcd8c28a53909e4195de6f2903eaefbd89c8e4c55cadcde0dd/Forastero-Main.jpg" data-mid="177145873" border="0" src="https://freight.cargo.site/w/1000/i/d0fdf6d7ca3d7bbcd8c28a53909e4195de6f2903eaefbd89c8e4c55cadcde0dd/Forastero-Main.jpg" /> <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/5e36bb95f281e142949247aae6a89a6bd72dbff5e263315328cd10a76071d670/Forastero-Main2.jpg" data-mid="177145872" border="0" src="https://freight.cargo.site/w/1000/i/5e36bb95f281e142949247aae6a89a6bd72dbff5e263315328cd10a76071d670/Forastero-Main2.jpg" /> <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/f64710c25ba381e6c238e41eb685b115cb1c8e4530be7259ac535d4788795ded/Forastero-coffee.jpg" data-mid="177145542" border="0" src="https://freight.cargo.site/w/1000/i/f64710c25ba381e6c238e41eb685b115cb1c8e4530be7259ac535d4788795ded/Forastero-coffee.jpg" /> <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/6881366b24ccbe88d73da30d5fae382ef697caf438449b9d865d7c332c9b2709/Forastero-Candy.jpg" data-mid="177145491" border="0" src="https://freight.cargo.site/w/1000/i/6881366b24ccbe88d73da30d5fae382ef697caf438449b9d865d7c332c9b2709/Forastero-Candy.jpg" /> <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/871637189be647150234ab44e48d9720ca23386e6c15491740486686988ae873/Forastero-system.jpg" data-mid="177145895" border="0" src="https://freight.cargo.site/w/1000/i/871637189be647150234ab44e48d9720ca23386e6c15491740486686988ae873/Forastero-system.jpg" /> The Key Visuals&nbsp; &nbsp; &nbsp; <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/ab49c2642adc0f1df811bd276a18af4377ddf9b99569caaf538eaf55b6c8b90f/Candy-otherside_FinalImage.jpg" data-mid="198393518" border="0" src="https://freight.cargo.site/w/1000/i/ab49c2642adc0f1df811bd276a18af4377ddf9b99569caaf538eaf55b6c8b90f/Candy-otherside_FinalImage.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/8d13bbce2f52fcd679992fa89cdbed831e7d37fd753634f6d40348ebae0d36c7/Chocolate_FinalImage.jpg" data-mid="198393520" border="0" src="https://freight.cargo.site/w/1000/i/8d13bbce2f52fcd679992fa89cdbed831e7d37fd753634f6d40348ebae0d36c7/Chocolate_FinalImage.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/d14d480bd04b7d836f5750c5a548a7868750d8616da9e55430d9cc117bb513ff/Coffee_FinalImage.jpg" data-mid="198393519" border="0" src="https://freight.cargo.site/w/1000/i/d14d480bd04b7d836f5750c5a548a7868750d8616da9e55430d9cc117bb513ff/Coffee_FinalImage.jpg" /> Role: Project Lead; Creative Direction,&nbsp;Concept Development; Spatial &amp; Furniture Concept; Art Direction Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Biedronka-APP Fri, 07 Aug 2026 22:06:24 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Biedronka-APP <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/5ff20fbe2e65a1b5f96b3328140a7d43458aa4052d62fba1694c27e679263431/ShakeShake.gif" data-mid="251610093" border="0" src="https://freight.cargo.site/w/1000/i/5ff20fbe2e65a1b5f96b3328140a7d43458aa4052d62fba1694c27e679263431/ShakeShake.gif" /> Shake! Shake! Shake! Everyday, Everyone, Shaking &amp; Saving! Challenge: In 2022, Biedronka launched its own App. It arrived considerably late to the party, So, the entrance needed a bang! Idea:&nbsp; The Biedronka App, was in one hand a simbol of the brand’s digitization &amp; modernization and at the same time it was the consolidation of what the brand stands for - Everyday low Prices. Meaning that the Biedronka App was yet another tool for customers to save. That said we turned the app into a Shake’oMat - You shake, and you get a discount! Bang! That’s how you shake the market! TVC 90”&nbsp; Print - Generic <img width="2976" height="1406" width_o="2976" height_o="1406" data-src="https://freight.cargo.site/t/original/i/9a3d1daa379e3375f7b47e1b867f3c4be8beedafaa383953ed3366dd7def77e3/Billboard_504x238_6.jpg" data-mid="251610260" border="0" src="https://freight.cargo.site/w/1000/i/9a3d1daa379e3375f7b47e1b867f3c4be8beedafaa383953ed3366dd7def77e3/Billboard_504x238_6.jpg" /> Print - Benefits <img width="2976" height="1406" width_o="2976" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a4176b0b81849ff9783655d9974a44d63c70e70eb6f921084c812f4594ea4e4a/Billboard_504x238_v2.jpg" data-mid="251086597" border="0" src="https://freight.cargo.site/w/1000/i/a4176b0b81849ff9783655d9974a44d63c70e70eb6f921084c812f4594ea4e4a/Billboard_504x238_v2.jpg" /> <img width="2976" height="1406" width_o="2976" height_o="1406" data-src="https://freight.cargo.site/t/original/i/07c3560a89f442597df507d747ed156daff6945be3aab4b32362d543031a595b/Billboard_504x238_v25.jpg" data-mid="251086593" border="0" src="https://freight.cargo.site/w/1000/i/07c3560a89f442597df507d747ed156daff6945be3aab4b32362d543031a595b/Billboard_504x238_v25.jpg" /> <img width="2976" height="1406" width_o="2976" height_o="1406" data-src="https://freight.cargo.site/t/original/i/075e7d2d3fdb61387b23a81adf347863939879c5102fccc360829008ac9d81f4/Billboard_504x238_v23.jpg" data-mid="251086595" border="0" src="https://freight.cargo.site/w/1000/i/075e7d2d3fdb61387b23a81adf347863939879c5102fccc360829008ac9d81f4/Billboard_504x238_v23.jpg" /> <img width="2976" height="1406" width_o="2976" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0fa3dc33dcae2a4129cc43bb1c9c0823f1a122e8f77df34eea013099147adc71/Billboard_504x238_v22.jpg" data-mid="251086596" border="0" src="https://freight.cargo.site/w/1000/i/0fa3dc33dcae2a4129cc43bb1c9c0823f1a122e8f77df34eea013099147adc71/Billboard_504x238_v22.jpg" /> Other Media <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0622f58d0a7a267332a36ec21c5eedc3aeb0f5a7bf0f1ba935106aa47430fd5c/Digital-Mobile2.jpg" data-mid="251104907" border="0" src="https://freight.cargo.site/w/1000/i/0622f58d0a7a267332a36ec21c5eedc3aeb0f5a7bf0f1ba935106aa47430fd5c/Digital-Mobile2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4a2d65e0e94d3fa2a3cb38593e78cc1feb70712c14b00c36e6d065aa889d8f3/Digital-Mobile.jpg" data-mid="251104908" border="0" src="https://freight.cargo.site/w/1000/i/f4a2d65e0e94d3fa2a3cb38593e78cc1feb70712c14b00c36e6d065aa889d8f3/Digital-Mobile.jpg" /> One of the most downloaded &amp; used Apps in Poland <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26c3196eaf6acf8f5ea9ab369d914bfd5b3de10c7d1fe73190b582d5114d2ab7/TableTOP15Apps.jpg" data-mid="251104914" border="0" src="https://freight.cargo.site/w/1000/i/26c3196eaf6acf8f5ea9ab369d914bfd5b3de10c7d1fe73190b582d5114d2ab7/TableTOP15Apps.jpg" /> Role: Creative DirectionEffie Awards Polska 2023 - Brand Experience NominationEffie Awards Polska 2023 - Marketing &amp; Business Solutions Nomination Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Beautiful-Legacy-Podcast Sat, 15 Aug 2026 09:56:34 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Beautiful-Legacy-Podcast <img width="3200" height="1783" width_o="3200" height_o="1783" data-src="https://freight.cargo.site/t/original/i/f942059ff63a94e9a37779a8d80bcf449487fc613b1eca030cc42b799c4eacb0/Beautiful-Legacy.jpg" data-mid="251256051" border="0" src="https://freight.cargo.site/w/1000/i/f942059ff63a94e9a37779a8d80bcf449487fc613b1eca030cc42b799c4eacb0/Beautiful-Legacy.jpg" />&nbsp; Beautiful Legacy is a short-form podcast that explores the objects, systems, graphics, spaces, and ideas that shape modern daily life. What:One episode. One remarkable piece of design. From typefaces and logos to interiors, products, vehicles, and everyday systems. How:By looking beyond how something was designed to understand why it mattered - who created it, what problem it solved, how it changed behaviour, and what remains of its influence today. Episode Samples Role: Podcast Concept, Editorial Research and Writing, Sound Editing &amp; Overall Publishing Needs Personal Project https://site.tiagopinto.es/Repsol-Sprint-Master-s-Degree-Final-Project-copy Sat, 23 May 2026 22:28:02 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Repsol-Sprint-Master-s-Degree-Final-Project-copy <img width="3168" height="1344" width_o="3168" height_o="1344" data-src="https://freight.cargo.site/t/original/i/5cd604571c7f877956c580c7558ea6521a6c0893d769fbace87f5034f0c5df52/Image-Enhancement-Request-2.jpg" data-mid="248679388" border="0" src="https://freight.cargo.site/w/1000/i/5cd604571c7f877956c580c7558ea6521a6c0893d769fbace87f5034f0c5df52/Image-Enhancement-Request-2.jpg" /> Repsol is one of the brands closely tied to my life back home, which is why I chose it as the subject of my Final Assignment for the Master’s in Retail and Hospitality Design. My objective was to bridge the disconnect between the striking exterior architecture by Norman Foster and the interior spaces, which currently feel detached from that vision. The project focused on developing a unified business and visual concept to position Repsol service stations as true brand embassies - elevated sprint stops that embody excellence in travel.&nbsp;Challenge:To create a concept that brought the architectural excelence of the exterior of the gas stations and create a shopping experience that would combine the different missions for the same space. Quick Shopping, Rest, and Grocery Convenience. &nbsp;All this lead to the overall concept “In one Sprit, I do many things”. <img width="1376" height="768" width_o="1376" height_o="768" data-src="https://freight.cargo.site/t/original/i/ea434015a216f8471e16c5a21d4c3c2dcb84adb8057db2eccf2c8b037a439084/Cinematographic-Lighting.jpg" data-mid="248679478" border="0" src="https://freight.cargo.site/w/1000/i/ea434015a216f8471e16c5a21d4c3c2dcb84adb8057db2eccf2c8b037a439084/Cinematographic-Lighting.jpg" /><img width="2752" height="1536" width_o="2752" height_o="1536" data-src="https://freight.cargo.site/t/original/i/37c11fd6bfce36a00fcf2ea41c7a2bdf6637ad007a9f2deee43cc3847505025b/Image-Enhancement-Request-1.jpg" data-mid="248679487" border="0" src="https://freight.cargo.site/w/1000/i/37c11fd6bfce36a00fcf2ea41c7a2bdf6637ad007a9f2deee43cc3847505025b/Image-Enhancement-Request-1.jpg" /><img width="1376" height="768" width_o="1376" height_o="768" data-src="https://freight.cargo.site/t/original/i/bc596ac0d2c57c4921b29a019c3a9b406fb1b9d0ec8d36f79e95f6d82febfd4e/Image-Enhancement.jpg" data-mid="248679491" border="0" src="https://freight.cargo.site/w/1000/i/bc596ac0d2c57c4921b29a019c3a9b406fb1b9d0ec8d36f79e95f6d82febfd4e/Image-Enhancement.jpg" /> Final Masters’ Assignment - Repsol Sprint Retail Space Concept <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/28361cb1f6fde812190f84a0f79a7c6c9f3cb95eeff7b0c7967387c701cf2b9a/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_10.jpg" data-mid="248678610" border="0" src="https://freight.cargo.site/w/1000/i/28361cb1f6fde812190f84a0f79a7c6c9f3cb95eeff7b0c7967387c701cf2b9a/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_10.jpg" /> <img width="3094" height="1740" width_o="3094" height_o="1740" data-src="https://freight.cargo.site/t/original/i/d57a03c1472824feefedb7ae0c1f3b8d0edbc9bf37c172927cc6e0d284c13cfc/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_11.jpg" data-mid="248678609" border="0" src="https://freight.cargo.site/w/1000/i/d57a03c1472824feefedb7ae0c1f3b8d0edbc9bf37c172927cc6e0d284c13cfc/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_11.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6274cbe93485c5a0d8b926aa6ed31d89f17ba678995d2d3fc52c98a252bac727/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_07.jpg" data-mid="248678611" border="0" src="https://freight.cargo.site/w/1000/i/6274cbe93485c5a0d8b926aa6ed31d89f17ba678995d2d3fc52c98a252bac727/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_07.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/eb1ab6949a5bb1efdda3aa7ac743a16dc4522279e90c1a99b0e7f4cff35ec095/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_22.jpg" data-mid="248678603" border="0" src="https://freight.cargo.site/w/1000/i/eb1ab6949a5bb1efdda3aa7ac743a16dc4522279e90c1a99b0e7f4cff35ec095/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_22.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e7640d7531409e517fed800fd97d4791f1f7bed9ce3ec25222b846c41d69cbe8/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_23.jpg" data-mid="248678602" border="0" src="https://freight.cargo.site/w/1000/i/e7640d7531409e517fed800fd97d4791f1f7bed9ce3ec25222b846c41d69cbe8/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_23.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/309807c6d8db1edffc2b90bc05cc123d24e855f84f85d24b22076d88423a949a/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_24.jpg" data-mid="248678601" border="0" src="https://freight.cargo.site/w/1000/i/309807c6d8db1edffc2b90bc05cc123d24e855f84f85d24b22076d88423a949a/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_24.jpg" /><img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d858dca777ef20fa0d81cbacac223b1274897cb7022cf72479db00f6e2dde071/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_25.jpg" data-mid="248678600" border="0" src="https://freight.cargo.site/w/1000/i/d858dca777ef20fa0d81cbacac223b1274897cb7022cf72479db00f6e2dde071/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_25.jpg" /><img width="2454" height="1380" width_o="2454" height_o="1380" data-src="https://freight.cargo.site/t/original/i/4e3d46f5dcddb22e2a4f236c4f97ce71862488618e4d37a8a9257a853db04355/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_15.jpg" data-mid="248678607" border="0" src="https://freight.cargo.site/w/1000/i/4e3d46f5dcddb22e2a4f236c4f97ce71862488618e4d37a8a9257a853db04355/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_15.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2833338cd7f008b6842afea088970ccbf557487802bdcf31da36bf20e4702c9d/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_16.jpg" data-mid="248678606" border="0" src="https://freight.cargo.site/w/1000/i/2833338cd7f008b6842afea088970ccbf557487802bdcf31da36bf20e4702c9d/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_16.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ccca8b67d5312b5da7b43c3d1e1a487e421dda14e388d280ad17e8c7d86d3a4a/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_17.jpg" data-mid="248678605" border="0" src="https://freight.cargo.site/w/1000/i/ccca8b67d5312b5da7b43c3d1e1a487e421dda14e388d280ad17e8c7d86d3a4a/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_17.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/12ad205d94ef34899d25a61c69517a93843cd75c4cb29d6c0578ffaa5f529725/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_20.jpg" data-mid="248678604" border="0" src="https://freight.cargo.site/w/1000/i/12ad205d94ef34899d25a61c69517a93843cd75c4cb29d6c0578ffaa5f529725/TiagoPinto_TFM---ENTREGA-FINAL-ES_Page_20.jpg" /> Full PDF Presentation Here Role: Student; All work my own; https://site.tiagopinto.es/Fruvita-Each-One-Have-Its-Own-Taste Fri, 07 Aug 2026 22:47:45 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Fruvita-Each-One-Have-Its-Own-Taste <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/e565cd8c28eff45602c46d75a2e6ccc92a0795e70b3122af60a6818d0c6d8a9c/Fruvita.gif" data-mid="251087676" border="0" src="https://freight.cargo.site/w/1000/i/e565cd8c28eff45602c46d75a2e6ccc92a0795e70b3122af60a6818d0c6d8a9c/Fruvita.gif" /> The yogurt category has enough steriotypes. Enough is enough. Choose your yogurt based on your likings. When it comes to Fruvita, each one has its own taste.Challenge:To re-launch Fruvita - a brand of yogurts with an extensive range, covering from basic flavoured yogurt to the category trend products as Skyr or Kvarg or Pure. Idea:Skyr and Kvarg for those who exercise and need protein. Clean label for those who are more careful, Fruity for breakfasts together with family... Welll, or not. Your Yogurt should be choosen by your taste. You like it, great, that’s for you - functional benefits come later. The brand signature “Each one has its own taste” becomes the embodyment of this positioning - it expresses the different flavors amongst the Fruvita range, while empowering people to choose their yogurt based on their likings, rather than following category steriotypes. 30” TVC Launch - Range 30” TVC Product - Fruvita Pure 30” TVC New Product - Fruvita Kvarg Print Campaign&nbsp; <img width="1033" height="1624" width_o="1033" height_o="1624" data-src="https://freight.cargo.site/t/original/i/bce284e7f086b2e44d812c62fe248c60b8a087746d6f50fd8ee24c721b08df37/weekly_RANGE-borowka_1-page_v3.jpg" data-mid="251092961" border="0" src="https://freight.cargo.site/w/1000/i/bce284e7f086b2e44d812c62fe248c60b8a087746d6f50fd8ee24c721b08df37/weekly_RANGE-borowka_1-page_v3.jpg" /> <img width="1033" height="1624" width_o="1033" height_o="1624" data-src="https://freight.cargo.site/t/original/i/52f9c8a9539651889b64ac8362e206845cc496202ccebd5850d9d337366ca538/weekly_Skyr_1-page_v2.jpg" data-mid="251092960" border="0" src="https://freight.cargo.site/w/1000/i/52f9c8a9539651889b64ac8362e206845cc496202ccebd5850d9d337366ca538/weekly_Skyr_1-page_v2.jpg" /> <img width="1033" height="1624" width_o="1033" height_o="1624" data-src="https://freight.cargo.site/t/original/i/815ef4a69a9d6f0b4cab105e7282d9997cb5b77a5596dd0594851d84d39e0189/weekly_PURE_1-page_v14.jpg" data-mid="251092962" border="0" src="https://freight.cargo.site/w/1000/i/815ef4a69a9d6f0b4cab105e7282d9997cb5b77a5596dd0594851d84d39e0189/weekly_PURE_1-page_v14.jpg" /> Asset CreationImage Bank for Social Media, taken during the Film Shoot <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/60e4ec906344bdf862e60abf47adffee51d6f720e69a08dfc635285f5975c8ad/Fruvita-SM-Images_2.gif" data-mid="251115080" border="0" src="https://freight.cargo.site/w/1000/i/60e4ec906344bdf862e60abf47adffee51d6f720e69a08dfc635285f5975c8ad/Fruvita-SM-Images_2.gif" /> Product Range Imagery <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/da1c75c628cd186fe92a91aef6260d27e8d977ade05a58bc0b1c517b680eb3b7/FruvitaSkyrAssets_.gif" data-mid="251093425" border="0" src="https://freight.cargo.site/w/1000/i/da1c75c628cd186fe92a91aef6260d27e8d977ade05a58bc0b1c517b680eb3b7/FruvitaSkyrAssets_.gif" /> <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/55344e1f7d8a2fb00889b465318cb5b5526fe2e3e3de30492efdcf4a53569c21/FruvitaAssets2.gif" data-mid="251104073" border="0" src="https://freight.cargo.site/w/1000/i/55344e1f7d8a2fb00889b465318cb5b5526fe2e3e3de30492efdcf4a53569c21/FruvitaAssets2.gif" /> Role: Creative Direction; Concept Development; Art Direction Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Biedronka-Regional-Specialties Wed, 24 Nov 2021 15:10:59 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Biedronka-Regional-Specialties <img width="1000" height="407" width_o="1000" height_o="407" data-src="https://freight.cargo.site/t/original/i/d8774714e030129b903f7661f74e66304c027d67bb5de7f14b28da672433b0cb/KGW_1.jpg" data-mid="125647994" border="0" src="https://freight.cargo.site/w/1000/i/d8774714e030129b903f7661f74e66304c027d67bb5de7f14b28da672433b0cb/KGW_1.jpg" /> <img width="1000" height="407" width_o="1000" height_o="407" data-src="https://freight.cargo.site/t/original/i/82b47469a987ba0efd70a0ac3de2977ab160910c96ffa94ba097708857238558/KGW_2.jpg" data-mid="125647993" border="0" src="https://freight.cargo.site/w/1000/i/82b47469a987ba0efd70a0ac3de2977ab160910c96ffa94ba097708857238558/KGW_2.jpg" /> <img width="1000" height="407" width_o="1000" height_o="407" data-src="https://freight.cargo.site/t/original/i/66a637075c568a59e0282d049d5417ab15b902ac32209d6e6ce609d333002a2a/KGW_3jpg.jpg" data-mid="125647991" border="0" src="https://freight.cargo.site/w/1000/i/66a637075c568a59e0282d049d5417ab15b902ac32209d6e6ce609d333002a2a/KGW_3jpg.jpg" /> NOONE ADVOCATES FOR LOCAL BETTER THAN RURAL HOUSEWIVES CIRCLE&nbsp;These ladies know their business. Pay attention.Challenge:To build the credentials of Biedronka as a great store to sorce the best and authentic local products from the different regions around the country. Idea:In Poland each village have a circle devoted to make sure tradition remais as it should. Kółko Gospodyń Wiejskich meet often, have a specific dress code, chants, dialects and they take very seriously the local delicacies. That’s why we rely on them to certify the products that Biedronka will have on offer for their customers. &nbsp;&nbsp; <img width="3000" height="4134" width_o="3000" height_o="4134" data-src="https://freight.cargo.site/t/original/i/5d83e9289cf407fef0fdf829945be9df641a9a37ed87179022c4e8493adfe79d/Polish-Action-KGW_prasa_254x350_converted.jpg" data-mid="125554960" border="0" src="https://freight.cargo.site/w/1000/i/5d83e9289cf407fef0fdf829945be9df641a9a37ed87179022c4e8493adfe79d/Polish-Action-KGW_prasa_254x350_converted.jpg" /> <img width="2362" height="3224" width_o="2362" height_o="3224" data-src="https://freight.cargo.site/t/original/i/1372e765328368e24522248b5fe583f87dd30858bcc42d3f786d65d99c400cc8/KGW_gorale_kropkaTV_200x273_converted.jpg" data-mid="125556114" border="0" src="https://freight.cargo.site/w/1000/i/1372e765328368e24522248b5fe583f87dd30858bcc42d3f786d65d99c400cc8/KGW_gorale_kropkaTV_200x273_converted.jpg" /> <img width="2362" height="3224" width_o="2362" height_o="3224" data-src="https://freight.cargo.site/t/original/i/cd16144850398a3ac9ce396ca77ae1bc372bd7ad4f21cb9f7bfb61baf6680d24/kgw_wielkopolska_.jpg" data-mid="125553670" border="0" src="https://freight.cargo.site/w/1000/i/cd16144850398a3ac9ce396ca77ae1bc372bd7ad4f21cb9f7bfb61baf6680d24/kgw_wielkopolska_.jpg" /> &nbsp; Role: Creative Direction Agency: Duda PolskaClient: Jerónimo Martins Polska https://site.tiagopinto.es/Biedronka-Lockdown-Easter Wed, 24 Nov 2021 13:24:32 +0000 Tiago Pinto - Executive Creative Director https://site.tiagopinto.es/Biedronka-Lockdown-Easter <img width="3000" height="1697" width_o="3000" height_o="1697" data-src="https://freight.cargo.site/t/original/i/0f0b80e51767361610876bde2a7d51a12c31d3122e79a0505795374597bce982/Easter2020.gif" data-mid="251087543" border="0" src="https://freight.cargo.site/w/1000/i/0f0b80e51767361610876bde2a7d51a12c31d3122e79a0505795374597bce982/Easter2020.gif" />YES, THIS IS A PANDEMIC IDEA,but I promise it is the only one in this portfolio. Hang on.Challenge:April 2020, the very peak of Covid-19 outbreak. What do we do with Easter comms? Idea:In a time where all the people were hanging on zoom calls for work, school, and catching up with friends. We thought this could serve as an inspiration for a very “modern” Easter lunch. So we did it, with real couples, doing everything remotely, to inspire people that despite the hard times, Easter can still be a holiday of sharing, even at a distance. TVC 45” Making Of Role: Creative Direction, Concept Development. Agency: Duda PolskaClient: Jerónimo Martins PolskaConsidered one of “the best ads created during the coronavirus pandemic” by the news outlet WirtualneMedia