A NEW WORLD OF TASTE
Countries of indulgent chocolate, creamy landscapes and colourful playgrounds. Many shapes and colors and always tasty - that’s how we see Marletto’s World.
Challenge:
To launch a quality brand of Ice Creams, to compete in the mainstream-premium fringe of the market. Complete comms & visual platform to distinguish Marletto from competition.
Idea:
With a immense variety of products, we could call Marletto a world on it’s own. Family packs of different sizes, vegan ice cream, sorbets on a stick, cones, popsicles of various shapes and flavous and so on and so forth. We assumed each category was a country, and the total sum of the parts was an ever evolving tasty world that we invite everyone to discover.
2020 - The Launch of The World of Taste!
2021-2023 - Discovering more and more IceCreamScapes
2024 & 2025 - Novelties in the world of taste!
After a 4 year run platform on the world of taste is time to see the taste in action on people’s lives. There are Fairy Tales, Japanese Taste Trips and of course, flavours that will take you to the outer space.
Role: Concept Development; Creative Direction & Art Direction
Lürzer's Archive 200 Best Digital Artists/Illustrators Worldwide 21/22
Lürzer's Archive 200 Best Digital Artists/Illustrators Worldwide 21/22
Agency: Duda Polska
Client: Jerónimo Martins Polska
Client: Jerónimo Martins Polska