Let the kids be kids and discover the joy of being resourceful with the new Gang!
Challenge: Biedronka’s Gang action has become a true pop-culture item in Poland, but with great successes come the great responsibility of making yet a better gang than the previous (10)!
Idea: In a day and age of digitalization and increased concern about kids’ screen time, this was the inspiration for making a Gang that will show how great fun it is to learn and take (offline) basic matters on their own hands.
Idea: In a day and age of digitalization and increased concern about kids’ screen time, this was the inspiration for making a Gang that will show how great fun it is to learn and take (offline) basic matters on their own hands.
Teaser
Campaign Launch
Campaign Episodes
Supporting Media
Characters
Role: Creative Direction; Concept Development & Art Direction
Agency: Duda Polska
Client: Jerónimo Martins Polska
Client: Jerónimo Martins Polska