The yogurt category has enough steriotypes. Enough is enough. Choose your yogurt based on your likings.
When it comes to Fruvita, each one has its own taste.
Challenge:
To re-launch Fruvita - a brand of yogurts with an extensive range, covering from basic flavoured yogurt to the category trend products as Skyr or Kvarg or Pure.
Idea:
Skyr and Kvarg for those who exercise and need protein. Clean label for those who are more careful, Fruity for breakfasts together with family... Welll, or not. Your Yogurt should be choosen by your taste. You like it, great, that’s for you - functional benefits come later. The brand signature “Each one has its own taste” becomes the embodyment of this positioning - it expresses the different flavors amongst the Fruvita range, while empowering people to choose their yogurt based on their likings, rather than following category steriotypes.
30” TVC Launch - Range
30” TVC Product - Fruvita Pure
30” TVC New Product - Fruvita Kvarg
Print Campaign
Asset Creation
Image Bank for Social Media, taken during the Film Shoot
Product Range Imagery
Role: Creative Direction; Concept Development; Art Direction
Agency: Duda Polska
Client: Jerónimo Martins Polska
Client: Jerónimo Martins Polska