Biedronka Lockdown Easter — Tiago Pinto - Executive Creative Director

YES, THIS IS A PANDEMIC IDEA,
but I promise it is the only one in this portfolio. Hang on.

Challenge:
April 2020, the very peak of Covid-19 outbreak. What do we do with Easter comms?

Idea:
In a time where all the people were hanging on zoom calls for work, school, and catching up with friends. We thought this could serve as an inspiration for a very “modern” Easter lunch. So we did it, with real couples, doing everything remotely, to inspire people that despite the hard times, Easter can still be a holiday of sharing, even at a distance.

TVC 45”

Making Of

Role: Creative Direction, Concept Development.

Agency: Duda Polska
Client: Jerónimo Martins Polska

Considered one of “the best ads created during the coronavirus pandemic”
by the news outlet WirtualneMedia

Tiago Pinto

︎

YES, THIS IS A PANDEMIC IDEA,but I promise it is the only one in this portfolio. Hang on.

TVC 45”

Making Of

YES, THIS IS A PANDEMIC IDEA,
but I promise it is the only one in this portfolio. Hang on.