Shake! Shake! Shake!
Everyday, Everyone, Shaking & Saving!
Challenge:
In 2022, Biedronka launched its own App. It arrived considerably late to the party, So, the entrance needed a bang!
Idea:
The Biedronka App, was in one hand a simbol of the brand’s digitization & modernization and at the same time it was the consolidation of what the brand stands for - Everyday low Prices. Meaning that the Biedronka App was yet another tool for customers to save. That said we turned the app into a Shake’oMat - You shake, and you get a discount! Bang! That’s how you shake the market!
TVC 90”
Print - Generic
Print - Benefits
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Other Media
One of the most downloaded & used Apps in Poland
Role: Creative Direction
Effie Awards Polska 2023 - Brand Experience Nomination
Effie Awards Polska 2023 - Marketing & Business Solutions Nomination
Effie Awards Polska 2023 - Brand Experience Nomination
Effie Awards Polska 2023 - Marketing & Business Solutions Nomination
Agency: Duda Polska
Client: Jerónimo Martins Polska
Client: Jerónimo Martins Polska