There’s only a way to find your own path. By testing them all!

Challenge:
As of the launch of the Audi Q2, the brand had a complete offer on SUV segment. To show off such a line up and allow customers to find out which of the 4 Audi Q was the best suited for them, Audi had to come up with a way to promote a test drive of all the Q’s. 

Idea: Instead of a regular dealership test-drive, we invited people to test all the 4 Audi Q’s at once. The Audi Q Experience consisted of full-day events in different cities where anyone could sign up to test drive the Q line up on different challenges - speeding on a drag race with the top of the line Audi Q7, Drive off Road on the Audi Q5, or Skill Drive the Audi Q2 and Audi Q3.